56.6% of Facebook users identify as male, and 43.4% identify as female. 31% of all Facebook users are ages 25 to 34.ġ8. 41% of all Facebook users are ages 45 and older.ġ7. 561 million people use Facebook Marketplace. The average Facebook user spends 19.6 hours per month on the app.ġ5. Daily active users account for 66% of Facebook’s monthly active users.ġ4. The daily active user count is 1.93 billion.ġ3. Facebook has >2.9 billion monthly active users.ġ2. Facebook remains the world’s most popular media platform, and chances are, your target audience uses it (looking at the top 16 social media apps, over 79% of users of every other network also use Facebook). For reference, that’s a year before the world’s most-followed TikTok star, Charli D’Amelio, was born. The mother of all social media networks! Facebook was founded in 2004. The country using the least number of social platforms is Japan (an average of 3.9 per month) and the country using the most social platforms is Brazil (an average of 8.7 monthly). Every month, the average internet user uses 7.5 different social media platforms. Other top primary reasons are “filling spare time,” “reading news stories” and “finding content.” Only 17.4% of internet users listed “supporting and connecting with good causes” as a primary reason. Almost 50% of global internet users say “keeping in touch with friends and family” is a primary reason why they use social media. But Facebook isn’t the world’s “favourite” social media site-that title goes to Whatsapp, which has won 15.7% of hearts globally.ĩ. It currently has almost 3 billion global active users.Ĩ. Facebook is still the world’s most popular social media platform. The average user spends about 35% of their total time using the internet on social media.ħ. In fact, the group that spends the most overall time on social media is females between the ages of 16 and 24 (an average of 3 hours and 13 minutes a day).Ħ. But the global female-identifying audience spends more time on social media compared to their male-identifying counterparts. The biggest divide is in southern Asia, where only 28% of social media users identify themselves as female.ĥ. 54% of all global social media users identify as male. Users in Nigeria are spending the most time on social media: 4 hours and 7 minutes per day.Ĥ. Globally, we spend an average of 2 hours and 27 minutes on social media per day.ģ. That’s more than half of the entire population of earth.Ģ. As of January 2022, the number of social media users worldwide was 4.62 billion. Download the complete Digital 2022 report-which includes online behavior data from 220 countries-to learn where to focus your social marketing efforts and how to better target your audience.
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